Gift of the Week – Marcelita’s Cookies

I met Juan, the Cookie Man some time ago. We had an engaging conversation over delicious cookies. He shared how Marcelita’s Cookies came to be. It all began when they would entertain friends in their home. After dinner, Marcelita would bring out the cookies. Everyone raved. They encouraged her to sell her unique cookies. My […]

Memorable Mail – Can you mail a ball?

Over the years I’ve wondered, “Can you mail a ball?” I have heard different opinions on the subject. Some say yes. Somewhere I heard that it has to be a special, high quality, postal-approved ball. I needed to know for myself. I decided that I should choose a good quality ball to make sure it […]

Gift of the Week – Creative Bookmarks

The past week we celebrated National Read a Book Day (September 6) and Buy a Book Day (September 7). If you are stumped for the perfect gift to give for these holidays, I’ve got some great ideas for you. Animi Causa carries a selection of creative bookmarks that make great gifts for book lovers. Many […]

I don’t have loyalty to a photographer.

As I worked with my daughter to choose a photographer for her senior pictures, I realized that no photographer has earned my loyalty. Because of that, this will be the 5th professional photographer I have used in the last 10 years. When my oldest was a senior, I knew a photographer through networking. I hired […]

Gift of the Week – Lucky Feather

A piece of jewelry can make a nice gift. It is even better when it is meaningful and better yet when the packaging is meaningful. Lucky Feather creates meaningful jewelry that is packaged with a message. Whether you are looking for an inspirational phrase, a special birthday or wedding gift, or an initial or state […]

Why Building Loyalty Matters

There are many things to consider when growing a business. Especially if you are a 1 person show, you have to cover marketing, sales, operations and delivering your goods or services. Building loyalty may seem like one of those things you’ll get around to once everything else is running smoothly. The problem is, if you […]

Gift of the Week – Potato Parcel

Imagine your surprise if you opened your mailbox to find a potato – with a message on it. Alex Craig saw an article online about how you could mail a potato in the mail, just by placing an address and some stamps on it. The post had so many hits it got him thinking. He […]

Budget Friendly Thank You Gifts

Are you convinced of the importance of thanking people in your business? Even if you know the value, you may be held back by your budget. Corporate budgets can be non-existent. An entrepreneur struggles with cash flow ebbs and flows. And even if your heart is in the right place, you may not want to […]

Gift of the Week – The Pillow Bar

When her husband had back surgery, Merrimac Dillon wanted to do everything she could to keep him walking. She asked the doctors for their recommendations on mattresses, shoes, and pillows that would be best for him. When it came to pillows, the doctors had nothing to recommend. Now she was on a mission to find […]

Increase Customer Retention and Loyalty

Customer retention and loyalty go hand in hand. The more loyal your customers are, the greater your customer retention is. And the greater your customer retention is, the more money you make in your business. The longer customers stay with a company, the more they are willing to spend. You also lower your marketing and […]