Why loyalty matters.

Think of someone or something you are loyal to. It could be a person, a business, a team, an alma mater, a religion, or a political party. If someone were to ask you about your experience with the thing you are loyal to, you would probably enthusiastically rave about it. You would have lots of […]

10 Ways to Celebrate National Humor Month in your Business

April is National Humor Month. Here are 10 ways you can use the occasion in your business to follow up and connect with your contacts. Email a joke, have them respond to receive the punch line. Send a funny card with a joke or humorous cartoon. Share a video of your favorite comedian. Tell a […]

Be Strategic for More Organic Referrals

Organic referrals are those that happen naturally. Someone has a need and someone else recommends a service provider. It happens all the time. You need a babysitter? You ask another family with young children who they recommend. If you want your carpets cleaned, you ask friends who they have had clean their carpets. Sometimes referrals […]

Together you’ll go far with strategic referral partners.

  Educate Strategic referral partners can help you go farther in your business than you can go alone. If you want to go fast, go alone. If you want to go far, go together. African Proverb This African Proverb contains a lot of truth for an entrepreneur or solo-professional. One of the great advantages of […]

Customer referral marketing – Are you Shareable?

One of the best sources of referrals is from clients. Your ideal customer probably is associated with more ideal customers. Birds of a feather flock together. Your clients already know people who would make great clients for you. Implement customer referral marketing to encourage them to refer others to you. In order for customers to […]

Who are your biggest cheerleaders?

In business, cheerleaders are the people who believe in you, support you, and do what they can to help. Sometimes they are a listening ear to bounce ideas off of. They might help promote things for you. Perhaps your cheerleaders endorse you, brag about you or give you raving testimonials. Tapping into these people as […]

5 Ways to Make Follow up Fun!

Following up with prospects is not the most exciting thing you do in your business. And because of that, you may put it off or avoid doing it all together. Here are 5 ways to make follow up fun. Celebrate unique, off-the-wall holidays. You can follow the crazy holidays at sites like: National Day Calendar,  […]

How many times to you follow up with prospects?

Statistics tell us that 80% of sales are made after the 5th contact, yet only 10% of salespeople make more than 3 contacts. Logically, you can see that there is a need to follow up with prospects more than 5 times. Yet, you may find that after you make the first contact, you wait and […]

Having a Follow up System Helps Your Business Grow

In business, you may have heard the analogy of planting seeds and growing crops. If marketing is planting seeds and sales are the harvest, what comes between those two events? On a farm, the farmer doesn’t plant in the spring, go on vacation and then show up to harvest in the fall. There is a […]

Top 10 ways to celebrate Valentine’s Day in Your Business.

Many businesses celebrate an annual holiday in December. Few celebrate Valentine’s Day. You can stand out by doing one of these things in your business this year.   Send Valentine’s cards to all your clients from last year saying, “I love doing business with you.” Send Valentine’s cards to your strategic partners saying, “I love […]